Meet our founder. She disliked flossing too.

In a time BF (Before Flaus), Sam never flossed. She lied to her dentist and came home with 10 cavities (and a massive dental bill 😩). She was desperate for a better way to floss.

She loved her electric toothbrush and was a responsible twice-a-day brusher, but she knew she needed to floss more if she wanted to keep her pearly whites for life.

Flossing was painful, time-consuming, difficult and gross. Why couldn’t it be as quick, easy and comfortable as brushing your teeth?

So, ditching her corporate 9-to-5 to invent a better way to floss, she set her sights on disrupting the flossing world that had been unchanged for more than 200 years.

Meet the founder

Samantha Coxe, CEO + Founder

Sam having her 10 cavities filled

Future floss feels.

Our Founding Flausers had a dream. So they researched, they strategized. They designed, tested, and designed some more. The result? An oral care brand that actually makes you smile. Go on. Make your dentist proud.

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Doing good is
good business

We're proud to be a Public Benefit Corporation

That means we’re committed to creating the oral care of the future. To doing what we can today for future generations. To designing our business for the circular economy, reducing waste in our manufacturing process, and looking for more ways to upcycle any by-products we create.

Our mission, vision and values.

OUR MISSION: We help people keep their teeth for life by transforming daily routines into delightful rituals.

OUR VISION: We’re here to create an oral beauty platform that inspires self-acceptance and empowers self-expression for real people, real teeth and real smiles.

OUR VALUES: We will never stop imagining a better world and our impact on it. We only have one planet and set of teeth - it's time to look after both.

OUR STRATEGY: We are committed to relentlessly questioning the status quo and creating products inspired by the real people who use them.

OUR TEAM: We are fiercely female founded and women-owned and operated. Every day we continue to build an inclusive culture and brand for our people, our customers, and our partners.

OUR PROMISE: Flaus is a patent-pending electric flosser that uses sonic vibrations and real dental floss to make flossing as quick, easy and comfortable as brushing your teeth.

Gaps, gums, and crooked smiles. We love them all. So go on, show us your #FlausFace.

There’s plenty of floss in the sea.
We’re not here to add ours

Join us on our mission to toss the floss.