Meet our founders. They hated flossing too.
In a time BF (Before Flaus), Sam and Elli had two things in common. They lied to their dentists and they were desperate for a better way to floss.
They loved their electric toothbrushes and were responsible twice-a-day brushers, but they knew they needed to floss more if they wanted to keep their pearly whites for life.
Flossing was painful, time-consuming, difficult and gross. Why couldn’t it be as quick, easy and comfortable as brushing your teeth?
So, ditching their corporate 9-to-5's to invent a better way to floss, they set their sights on disrupting the flossing world that had been unchanged for more than 200 years.