Meet our founder. She disliked flossing too.
In a time BF (Before Flaus), Sam never flossed. She lied to her dentist and came home with 12 cavities (and a massive dental bill 😩). She was desperate for a better way to floss.
She loved her electric toothbrush and was a responsible twice-a-day brusher, but she knew she needed to floss more if she wanted to keep her pearly whites for life.
Flossing was painful, time-consuming, difficult and gross. Why couldn’t it be as quick, easy and comfortable as brushing your teeth?
So, ditching her corporate 9-to-5 to invent a better way to floss, she set her sights on disrupting the flossing world that had been unchanged for more than 200 years.